Tired of the leads you’ve been getting lately? Is your pipeline filled with leads that aren’t converting into clients?
Producing hot leads for your law firm is not just about throwing up paid ads with a logo and a simple message. Lead generation is a complex process with many moving parts and knowledge is key to success. “Why Your Leads Don’t Convert”
For instance, if you’re doing pay-per-click (PPC) advertising, they must appeal directly to your prospective clients’ desires. A good message is something a professional copywriter created.
You also have to work more than just bidding on some words. The process for launching PPC ad campaigns isn’t straightforward. The truth is, it’s very intricate, and to do it you need training and experience. And if the landing pages of your site are not absolutely optimized, leads will bounce.
Establish trust by demonstrating your industry knowledge, putting customer testimonials on display and offering informative content about common legal questions.
Roll out a process for rapid response to leads via chatbots, automated emails or someone on your team.
On the managing end, work on your ability to communicate with clients: provide information clearly and effectively and take their concerns seriously.
Get crystal clear about your value prop and communicate how you can help on their legal needs.
Begin to Obtain Leads that Convert into Clients
The click costs are higher for you as personal injury attorneys than most other industries. If you’re competing on the same general keywords you are getting destroyed by law firms with 8-figure budgets, and pouring your marketing dollars down the drain.
You simply can’t keep throwing away clicks and generating dead-end leads one more day. If you’re finding it hard to bring in leads that convert, here are 5 strategies to help you achieve those high-quality leads!
Keep Leads Warm with Automatic Follow-Up Emails
Not all people who have a legitimate personal injury claim will reach out to you immediately. Some people take time and the only way to get back in front of them is to send them an email sequence on autopilot.
Human beings are easily distracted, multitasking …especially when in front of a computer screen. They could be distracted from your website to social media and lose their bearings. Or, they’ll bookmark your site … and sleep on it for a few days.
Once a lead has given you their email, an automated follow-up sequence can help convert them to clients. You should be persistent but helpful when following up.
Three Key Components of Strong Follow-Up
- Send useful information – Express gratitude and provide immediate value (e.g., a one-page PDF guide on preparing a case).
- Clarify affordability – Many leads wrongly assume they can’t afford a lawyer. Make it clear if you work on contingency.
- Stay persistent – Continue follow-up for at least a month through email and phone calls if numbers are provided.
The best way to get a follow-up sequence that works is by hiring a professional marketing company to develop it for you.
Boost Conversions with a Landing Page Strategy
So you’re just sending all your leads to your home page? Sometimes that’s okay, but best practice is to build dedicated landing pages for your marketing campaigns.
Your landing pages should:
- Match the ad content.
- Lead visitors towards taking action (consultation or form fill).
- Feature your phone number prominently on every page.
Target Specific Injuries
Marketing to a general audience is not enough. To increase conversions, focus on specific injury cases with tailored campaigns.
Examples of Target Campaigns:
- Dog bites
- Motor vehicle accidents
- Wrongful death
- Medical malpractice
- Premises liability
- Workplace accidents
- Product liability
- Aviation or boating accidents
- Birth injuries
- Elder abuse or neglect
- Asbestos exposure/mesothelioma
By narrowing focus, you attract more qualified leads who are ready to retain counsel.
Retain Law Pro Nation as Your Personal Injury Marketing Company
You may think hiring a freelancer saves money, but if your current marketing services aren’t delivering, you’re probably paying for underperformance.
Law Pro Nation specializes in personal injury marketing — a niche space that requires expertise and proven strategies. If you want hot leads that become clients, working with specialists ensures your marketing dollars generate measurable results.
With our proven system, you’ll generate inbound leads that quickly turn into clients and revenue for your law firm. Our results are time-tested and proven. We can help you grow your revenue by generating leads that convert. Book your free strategy call with us today.
“Why Your Leads Don’t Convert”
