Client-Centered Marketing: Personalization Is the Future for Lawyers
In the high stakes world of law, clients want more
Latest Blog Posts
The Future of Law Firm Advertising: Strike a Balance Between Compliance and Creativity
Legal marketing has always trod a fine line. Sure, on
Ethical Evergreen Law Firm Marketing: Produce Once, Leads Forever
Granat’s clients are in a hypercompetitive world: law firms looking
Client Trust: How Clients Make Decisions When Choosing A Lawyer
Hiring a lawyer is not often something someone does casually.
Lawyer Retainer Management: How to Legally Keep Clients Closer
Landing a client on retainer is just the beginning for
Personal Branding for Lawyers: Jump Start Your Legal Career and Get Noticed in a Crowded Market
The practice of law is becoming increasingly cutthroat. With so
Local SEO for Lawyers: How to Crush the Local Legal Market
For attorney practices, local visibility in your city can be
The ‘Undisclosed’ Cost of Insufficient Intake: What Causes Good Leads to Slip Away from Law Firms
For law firms, what leads up to the leads is
Voice Search and AI Search: Staying Ahead of the SEO Game for Law Firms
Search behavior is changing fast. It is more than a
The Best KPIs Every Law Firm Should Be Tracking to Measure Marketing ROI
Marketing is no longer a mystery for law firms. With
The Power of Legal Marketing in Storytelling: A Client’s Guide to Authenticity
At a time when the legal business is saturated and
Law Firm Marketing Automation: The First Click To Signed Retainer
The legal industry has never been more competitive, and law
Multi-Channel Marketing for Law Firms: Why One Platform is Not Enough
In today’s digital world, relying on just one marketing platform
The Importance of Client Personas in Law Firm Marketing: Know Who You’re Marketing to
In the fast-paced environment of legal marketing, success is about
Lawyer Marketing Funnels: Turning Website Visitors Into Retainer Clients
We use the analogy of a funnel so that you
Why So Many Law Firm Websites Fail to Convert—and How to Fix Yours
In this digital-first age, your law firm website is often
Social Proof In Legal Marketing: How To Use Reviews, Awards and Case Results To Win Clients
When potential clients are searching for a law firm, they’re
Google Ads for Law Firms: Expert Techniques to Cut Cost per Lead
Google Ads is one of the best law firm marketing
Creating a Law Firm Marketing Funnel That Runs on Autopilot
Generating leads is only half the battle for most law
Legal Brand Positioning – How to Be Unique in the Masses
Competition in the legal profession has never been fiercer. With