Growing a car accident lawsuit law firm takes time and dedication, but there are thousands of serious auto accidents in the US every day. If you follow the tips outlined here, you’re sure to find plenty of outstanding personal injury legal leads from people who need compensation for their injuries.
- Run Custom Video Ads
Creating custom video ads for your car accident attorney is a sure-fire way to gain better leads for personal injury firms. Studies show that Web users respond better to custom-made video messages than articles and other print media.
A custom video ad details your legal expertise is personal injury cases. It also provides accident victims with vital information they need to pursue their claim or lawsuit. When you offer them free information that relieves some of their stress, they’re more likely to reward you with their business.
- Grow Your Social Media Presence
A robust social media presence is more essential than ever to build your car accident empire. Post interesting and informative content about key personal injury subjects on Facebook, Instagram, Tik Tok, etc.
Maintain an active presence on social media platforms such as Facebook, Instagram, and Twitter. Share educational content, client success stories, and relevant news to engage your audience and encourage sharing.
For example, car accident victims usually want to know how much a typical settlement is for back and neck injuries in their communities. You can write informative social media posts with this data. They’ll be so glad to have this information, some will contact you for more.
- Show Up Where Prospects Are Looking
Most accident victims look for legal information on Google. And being ‘visible’ in Google means you’re on page 1 for personal injury claims and personal injury lawsuits in your local area. If you aren’t there, you’ll miss out on tons of leads.
There can easily be thousands of Google searches for personal injury attorneys in your city every month. If you search Google in your area, you’ll see a few personal injury attorneys in the top results. How’d they get there?
The most crucial way to shoot to the top of the rankings for personal injury keywords is composing content that answers prospects’ common questions.
Think about the questions that your clients ask. Some might include:
- How much can I get for a broken leg in a car accident?
- How do I get a more significant settlement for my neck injury?
- When shouldn’t I file a car accident lawsuit?
- What does it cost to hire a car accident attorney?
You also should craft content that answers frequent questions about the most common injuries, including car accidents, medical malpractice, pedestrian, and workplace.
Your website should have plenty of blog posts that answer the most common questions that injured parties ask. Over time, you’ll climb in the Google ranks and obtain more personal injury leads if you do this consistently.
- Use Legal Directories
You might already have many satisfied car accident clients who refer you to friends and family. Fantastic! But did you know many of us want to get faster results than calling or emailing our friends for a referral to an attorney?
Ensure your law firm is listed on online directories and legal referral websites, including Avvo, Justia, and FindLaw. These platforms can help potential clients find you when they’re searching for legal representation.
You can tap into our impatience in the digital age by being listed in online legal directories, including Avvo, Super lawyers, and Yelp. These helpful directories make it a breeze for injured parties to find a personal injury attorney in their communities.
And having listings in these directories is even more helpful for getting legal leads if you have many legal reviews listed on your website. Then, when the consumer sees your listing backed by proven results, it’s an easy call for them to contact you.
- Follow Up Fast
The second you receive a lead from your website or advertising channels, the clock is ticking. You might only have an hour or two to respond before that lead moves on to another attorney. Are you on top of your lead contacts?
Encourage satisfied clients to leave reviews and testimonials on your website and third-party review sites. Positive feedback can build trust and credibility, making potential clients more likely to contact your firm.
Even better, try to follow up with a personal injury lead within minutes! They’re much more likely to get the business if you can get an attorney to contact them this quickly.
- Buy Google Ads To Promote Your Brand Name
Another great way to get personal injury marketing leads is to use pay-per-click (PPC) advertising. And an effective way to use PPC ads promoting your brand name.
You may wonder why you should spend your money on promoting your brand if your company name already shows in Google searches. The most important reason is it protects your brand.
If you don’t use PPC ads to promote your brand, there’s a good chance a competitor may. This means the first thing consumers will see when they type your name in Google is your competitor’s name. We don’t want that!
Also, you can have control over the message that prospects see when you buy PPC ads to promote your brand. If you only rely on organic search results, you allow Google to select what is being shown to a client. The search giant may show prospects an outdated blog post that isn’t necessarily the first message you want them to see.
Wouldn’t you rather talk to prospects about your law firm than let Google do it for you? That should be obvious!
Use platforms like Google Ads to run targeted pay-per-click advertising campaigns. Bid on keywords related to car accidents and personal injury to ensure your ads are displayed to potential clients searching for legal assistance.
- Ensure Your Site Is Mobile Friendly
Times have changed, and about 50% of Google searches are done on mobile devices. This isn’t surprising; think about how many times per day you pull out your iPhone to do a search. How often do you wait until you get home to use your PC?
Studies suggest that mobile users are five times more likely to bounce from a website that isn’t mobile-friendly. Your website should load quickly, and pages should be easy to read on mobile devices.
You can double-check your website performs well on mobile by using the Google Mobile Friendly Test. This tool provides details about whether or not your site looks right on mobile devices.
You know there’s tremendous competition online for personal injury attorneys, but these proven methods will boost your leads and business for years to come. So contact Law pronation today to get started on your personal injury leads.
